Luxury brand Sama Eyewear founder and chief designer Sheila Vance and her team pay tribute to an alternative vision of the iconic city of Los Angeles, where the company was born and has thrived for three decades. deCode: LA was inspired by the low-key and overlooked aspects of Los Angeles—a city of progressive thinkers and a community of creative inhabitants who are committed to important causes, which, according to Vance, is decoding the conduct for the city. “When people think of L.A., they mostly think of Hollywood, glamour, surfing, Malibu,” says Vance. “But there is a whole other side to the city, and I used that as my inspiration for the new collection.”
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