Initially conceived as a publicity stunt to coincide with Rocky and Bullwinkle’s NBC television premiere in 1961, the 12-foot tall statue of Rocky and Bullwinkle parodied a commercial advertisement sited directly across the street from Jay Ward Productions on the Sunset Strip. The statue remained in place for 52 years before it was removed in July 2013 for restoration by Ric Scozzari and paid for by Dreamworks Animation. In 2015 the Ward family donated the statue to the City of West Hollywood’s Urban Art Collection.
In its new, permanent home on the corner of Sunset Boulevard and Holloway Drive, the statue is the 75th such permanent artwork to be displayed in the City of West Hollywood’s Urban Art Collection. The City of West Hollywood’s Urban Art Program supports the installation of permanent artwork throughout the City on both public and private developments.
There will be a live dedication on Saturday, March 28th at 10 a.m. on Holloway and Sunset.