C’mon, get happy! Construction sites are often dull and despairing—but who says it has to be that way? Shake Shack® commissioned Danish artist Thomas Dambo to turn the construction wall of its future first-ever California Shack into a place of self-expression and joy. The result? The Happy Wall—to debut on Friday, December 11.
The Happy Wall is an interactive and colorful analog pixel screen created specially for the West Hollywood community. This dynamic mural and ever-changing, non-tech installation consists of 1,664 hand-tooled wooden pixels crafted from repurposed materials.
Dambo’s Happy Wall concept grew out of a project he created while attending design school in Denmark, where he was inspired to revitalize construction sites that often go ignored. Since then, Dambo has brought the Happy Wall to life in public spaces across the globe, including Copenhagen, Las Vegas and now Los Angeles.
The Happy Wall pays homage to Shake Shack’s roots. The restaurant began as a hot dog cart to support an art installation called “I Heart Taxi” in New York City’s Madison Square Park. As confirmed in Spring 2015, the first California Shack will bring ShackBurgers and frozen custard to the corner of Santa Monica Boulevard and West Knoll Drive in West Hollywood in Spring 2016.
Shake Shack invites West Hollywood to enjoy the Happy Wall, where anyone and everyone can playfully flip the tiles, dream up imaginative messages, motifs and pictures, and then share their off-the-wall creations on Instagram with #happywall #shakeshack.
About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers (no hormones added ever), hot dogs, frozen custard, crinkle cut fries, beer and wine (available at select locations), and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its environmentally responsible designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 12 states and the District of Columbia, as well as international locations including in London, Istanbul, Dubai, Moscow and more.
About the Artist, Thomas Dambo
Thomas originates from Odense, Denmark. He has always loved creating projects and began at an early age to build treehouses and boxcars from old wood he found around his old neighborhood. During his early years at the design school Thomas started to see great potential in all of the materials people threw out. He was especially intrigued by all the ply wood that was daily thrown away at construction sites. After graduating Thomas opened his own workshop in Copenhagen from where he started his business, while also pursuing his passion as a street artist. Thomas has made projects for a range of big and small organizations including Roskilde Festival, ALIS and Copenhagen Metro Company. Thomas is also to be seen as the host of the Danish television show “Vores Genbrugshjem (Our Recycled Home)”.