The fashion industry came out in full force to celebrate the opening of the West Coast pop-up of Armarium. Hosted by longtime supporters Jacqui Getty, Crystal Lourd, and Dee Hilfiger, the launch event drew a chic crowd of celebrities, stylists, industry veterans and VIPs who not only wanted to choose their own one-of-a-kind gowns for awards season, but to also see firsthand what the Armarium app has to offer. While guests sipped on wine courtesy of Whispering Angel, they shopped couture looks from coveted designer brands such as Missoni, Marchesa, Roberto Cavalli, Naeem Khan, Etro, Nina Ricci, Alberta Ferretti, Sonya Rykiel, and Jimmy Choo; perused luxury handbag, jewelry and shoe collections from Editorialist.com; and enjoyed makeup offerings from Chantecaille Beaute.
Tommy Hilfiger arrived with his wife Dee and daughter Ally, after premiering his highly anticipated Spring 2017 collection yesterday in Venice Beach. Guests were thrilled to see the new ‘Tommy x Gigi’ capsule collection pieces in the shop where they are now available for rent straight off the runway, which reinvigorates the “see now, buy now” trend.
Co-founders, Trisha Gregory and Alexandra Lind Rose, two fashion industry veterans, launched Armarium to give consumers a luxury, high-fashion experience for a fraction of the price. Armarium’s ‘Style Brigade,’ a network of more than 35 renowned stylists including Micaela Erlanger, Cristina Ehrlich, and Shiona Turini, are also available to assist their clients’ every need.
The Armarium pop-up will take place until February 26th and is located at 8550 Melrose Avenue, West Hollywood, CA 90069
#JointheArmi and access high fashion statement pieces without the investment. Download the Armarium mobile application here.